7min chapter

The Futur with Chris Do cover image

287 - Winning in Creative Business - With Allan Dib

The Futur with Chris Do

CHAPTER

Navigating Change: Creativity in Uncertain Times

This chapter explores the challenges of 2024's turbulent climate, particularly in the advertising industry, while highlighting opportunities for creatives to thrive through innovation and resource efficiency. It discusses the importance of embracing change, leveraging technology like AI, and optimizing business practices to support growth and efficiency.

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