I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io
Pragmatic. Experienced. And Bestselling Author or The 1-Page Marketing Plan. Allan Dib is my latest guest on Everyone Hates Marketers, and, as an entrepreneur who built a multi-million dollar coaching business on the back of a book, there’s no one better for me to talk to this week.
Topics Covered:
(00:00) - Intro
(03:59) - The story of the 1-Page Marketing Plan
(07:09) - Business people and marketers should do… less marketing?
(11:11) - The process of writing a book
(15:41) - Allan’s simple email marketing strategy
(20:17) - Your marketing is part of your product
(22:39) - What do we mean providing value?
(27:30) - Niching down
(30:22) - The difference in caliber between clients
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast 