Dave Harland, Copywriter and creative director of Copy Or Die, talks about redefining professionalism, generating leads authentically, going narrow with your brand, using self-deprecation in copywriting, picking the right fight in marketing, and channeling hyperbole in branding strategy.

Exploring the pitfalls of relying solely on funnels in business growth, the importance of backend operations, weaknesses of the influencer model, a 5 Lightbulbs Framework for marketing success, and the significance of assertive marketing strategies.

Sara Stella Lattanzio shares insights on building a content strategy driving B2B pipeline. She covers finding the right people, involving teams, cluster strategy, overcoming judgment fears, and differences in business approaches. They discuss distinguishing content strategy from editorial calendars and the importance of authenticity in content creation. The episode wraps up with resource recommendations and newsletter promotion.

B2B growth veteran Leah Tharin shares insights on Product-Led Growth, clarifying industry jargon and highlighting differentiation strategies. Topics cover navigating marketing terms, sales challenges, customer engagement, niche needs, and product-led growth strategies in business.

Competitive intelligence expert Andy McCotter-Bicknell and host Louis dive into the importance of understanding competitors to differentiate in the market. They discuss strategies for competitor monitoring, analyzing competition through Google reviews, and building a competitive intelligence program in a tech, B2B, SaaS environment. The conversation emphasizes the value of community for competitive intelligence practitioners.

Mauro Porcini, Chief Design Officer at PepsiCo, shares insights on human-centric design in product creation, emphasizing empathy, prototypes, and global collaboration. He discusses the value of brand redesign, understanding consumer needs, embracing diversity for innovation, and successful brand collaborations for long-term success.

Behavioral economist Melina Palmer discusses using behavioral economics to set prices customers want. She emphasizes it's about how you show the price, not changing it. Topics include pricing psychology, customer objections, branding impact, luxury pricing strategies, and using cognitive biases in pricing.

Join PR expert Lucy Werner, author of a compelling guide on content angles, as she shares her insights into crafting irresistible narratives. Discover the pitfalls of launch hype and the importance of sustainable impact over fleeting fame. Lucy unveils her three-pronged approach to angle creation, emphasizing authenticity and transparency. She encourages thinking outside the box to differentiate your brand and adapting your message across platforms. Tune in for a masterclass in effective media outreach and the art of self-promotion!

Author Paul Millerd shares his journey of designing a life that lights him up, discussing dissatisfaction in high-paying jobs, taking risks in career changes, finding fulfillment in creativity, and building genuine connections. He challenges conventional success notions, urging listeners to prioritize what truly matters in work and life.

Learn the keys to building lasting communities with Circle co-founder Andy Guttormsen. Discover why you shouldn't rush into starting a community, the power of tailoring your group to your strengths, and tips to ignite engagement. Find out the insider's guide to community management, the importance of attracting ideal founding members, and costly mistakes to avoid.