Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast How to Make Products That Stick (With PepsiCo's Chief Design Officer)
Apr 16, 2024
Mauro Porcini, Chief Design Officer at PepsiCo, shares insights on human-centric design in product creation, emphasizing empathy, prototypes, and global collaboration. He discusses the value of brand redesign, understanding consumer needs, embracing diversity for innovation, and successful brand collaborations for long-term success.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 3min
The Value of Pepsi's Brand Redesign
03:19 • 7min
Uncovering the Insights Behind Design Rejections and Innovation
10:48 • 4min
The Development of Skills and Traits Through Education and Training
14:48 • 3min
Embracing Diversity for Innovation
17:29 • 30min
The Power of Brand Collaborations and Emotional Benefits
47:31 • 6min