Mauro Porcini

PepsiCo's design chief Mauro Porcini talks about the role of humanity andauthenticity in driving innovation. In today’s episode, Mauro Porcini speaks with senior partner Erik Roth as part of our Committed Innovator series of discussions. Mauro is an enthusiastic innovator and design evangelist. He recently published The Human Side of Innovation: The Power of People in Love with People where he describes the power of design to drive sustainable and inclusive growth. He is passionate about unleashing people’s natural innovative tendencies. In his discussion with Erik, Mauro demonstrates how the best innovations go beyond the need to make a profit and come from an authentic motivation to create something extraordinary for people. He also shares the five different phases that are essential for building an innovative mindset and culture in any organization. Join our LinkedIn community of more than 89,000 members and follow us on Twitter at @McKStrategy. Explore our collection of Inside the Strategy Room episode transcripts on McKinsey.com  Support the show: https://www.linkedin.com/showcase/mckinsey-strategy-&-corporate-finance/See www.mckinsey.com/privacy-policy for privacy information

Mauro Porcini, PepsiCo's Chief Design Officer and author of "The Human Side of Innovation," explores the transformative power of design in business. He shares his 5-point system for fostering creativity and innovation, asserting that design is crucial in a world of constant change. Porcini emphasizes the role of empathy and love in driving innovation and discusses how personal identity and thoughtful fashion can enhance corporate culture. He also tackles biases in hiring, advocating for a more inclusive approach to talent acquisition.

Mauro Porcini, Chief Design Officer at PepsiCo and author of 'The Human Side of Innovation,' shares his insights on fostering a culture of innovation. He emphasizes the importance of human-centric strategies and the characteristics that make successful innovators. Mauro highlights the need for kindness, optimism, and curiosity at work, and discusses why many innovations fail. He also explores balancing tradition with innovation in branding, showcasing how to inspire creativity and collaboration within diverse teams.

Mauro Porcini, PepsiCo's Chief Design Officer, discusses the importance of optimism, curiosity, and kindness in creating successful leadership teams. He shares insights on dreaming big, fostering innovation through projects like the 15% time rule, and the evolution of innovation at 3M and Google. Porcini emphasizes the significance of storytelling, human-centric leadership, and the power of love in driving positive outcomes.

Mauro Porcini, Chief Design Officer at PepsiCo, shares insights on human-centric design in product creation, emphasizing empathy, prototypes, and global collaboration. He discusses the value of brand redesign, understanding consumer needs, embracing diversity for innovation, and successful brand collaborations for long-term success.