Inside the Strategy Room

164. Mauro Porcini, PepsiCo's senior vice president and chief design office

Jun 28, 2023

49:15

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Episode guests

Mauro Porcini

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Episode notes

Introduction

2min

The Importance of Attention in Innovation and Design

3min

The Importance of Humanity in Innovation

3min

How to Embed Human-Centered Design Into a Company

5min

The Difference Between Alignment and Commitment

4min

The Importance of Market Access in Innovation

2min

Building a Multi-Year Horizon for Design Thinking

5min

The Three Lenses: Vision, Visibility, and Viability

1min

The Four Lenses of Design Thinking

2min

10.

The Importance of Diversity in a Team

2min

11.

How to Apply Human Centric Innovation in the Public Sector

4min

12.

The Role of Design in Delivering Better Services and Products

3min

13.

The Importance of Human-Centered Design

4min

14.

How to Make a Transformation Work for You

5min

15.

The Importance of Teamwork

5min

PepsiCo's design chief Mauro Porcini talks about the role of humanity and
authenticity in driving innovation.

In today’s episode, Mauro Porcini speaks with senior partner Erik Roth as part of our Committed Innovator series of discussions. Mauro is an enthusiastic innovator and design evangelist. He recently published The Human Side of Innovation: The Power of People in Love with People where he describes the power of design to drive sustainable and inclusive growth. He is passionate about unleashing people’s natural innovative tendencies.

In his discussion with Erik, Mauro demonstrates how the best innovations go beyond the need to make a profit and come from an authentic motivation to create something extraordinary for people. He also shares the five different phases that are essential for building an innovative mindset and culture in any organization.

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