164. Mauro Porcini, PepsiCo's senior vice president and chief design office
Inside the Strategy Room
The Importance of Attention in Innovation and Design
Many would say they don't exist in the world. They're imaginary, but you spent a lot of time telling us a lot about them and why they're so critically important to innovation and design more broadly. The idea is you want to be clear about what are those superpowers, those traits that make the difference in life. By the way, your professional life and the value you build for your company, for the business, but also your private life. In the book, the two dimensions are really connected, one with the other.
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