
164. Mauro Porcini, PepsiCo's senior vice president and chief design office
Inside the Strategy Room
00:00
The Importance of Humanity in Innovation
"Most of your perspective is really based in humanity, in authenticity. And it was one part of which I really like the distinction between how many innovate for consumers," he says. "A consumer isn't a real thing. It's a person in the end of the day."
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