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164. Mauro Porcini, PepsiCo's senior vice president and chief design office
Inside the Strategy Room
The Importance of Humanity in Innovation
"Most of your perspective is really based in humanity, in authenticity. And it was one part of which I really like the distinction between how many innovate for consumers," he says. "A consumer isn't a real thing. It's a person in the end of the day."
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