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164. Mauro Porcini, PepsiCo's senior vice president and chief design office
Inside the Strategy Room
How to Embed Human-Centered Design Into a Company
Many companies have tried to put human-centered design back in the middle of innovation and worth taking off. Mauro: In PepsiCo, I went through five different phases to build this new culture that could be applied to design. "I was not aware of it but people were rejecting me," he says.
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