How to Embed Human-Centered Design Into a Company

PepsiCo's design chief Mauro Porcini talks about the role of humanity and
authenticity in driving innovation.

In today’s episode, Mauro Porcini speaks with senior partner Erik Roth as part of our Committed Innovator series of discussions. Mauro is an enthusiastic innovator and design evangelist. He recently published The Human Side of Innovation: The Power of People in Love with People where he describes the power of design to drive sustainable and inclusive growth. He is passionate about unleashing people’s natural innovative tendencies.

In his discussion with Erik, Mauro demonstrates how the best innovations go beyond the need to make a profit and come from an authentic motivation to create something extraordinary for people. He also shares the five different phases that are essential for building an innovative mindset and culture in any organization.

Join our LinkedIn community of more than 89,000 members and follow us on Twitter at @McKStrategy.

Explore our collection of Inside the Strategy Room episode transcripts on McKinsey.com

Support the show: https://www.linkedin.com/showcase/mckinsey-strategy-&-corporate-finance/

See www.mckinsey.com/privacy-policy for privacy information