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2min chapter
164. Mauro Porcini, PepsiCo's senior vice president and chief design office
Inside the Strategy Room
Introduction
Moro Burchini is PepsiCo's first ever Chief Design Officer. He recently published a book called The Human Side of Innovation, The Power of People in Love with People. Moro demonstrates how the best innovations go beyond the need to make a profit and come from an authentic motivation to create something extraordinary for people. Also shares the five different phases that are essential for building an innovation mindset and culture in any organization.
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