164. Mauro Porcini, PepsiCo's senior vice president and chief design office
Inside the Strategy Room
00:00
The Importance of Market Access in Innovation
Innovation is to take that great idea through experimentation and through all the roadblocks and complexity of life. So you need a market access. If what's being developed has no chance of getting to a customer because either there is no route to market or even if there is, it gets deprioritized by sales people. In 3M we have a beautiful perspective on this, the science perspective.
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