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2min chapter
164. Mauro Porcini, PepsiCo's senior vice president and chief design office
Inside the Strategy Room
The Importance of Market Access in Innovation
Innovation is to take that great idea through experimentation and through all the roadblocks and complexity of life. So you need a market access. If what's being developed has no chance of getting to a customer because either there is no route to market or even if there is, it gets deprioritized by sales people. In 3M we have a beautiful perspective on this, the science perspective.
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