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164. Mauro Porcini, PepsiCo's senior vice president and chief design office
Inside the Strategy Room
Building a Multi-Year Horizon for Design Thinking
PepsiCo has grown from zero people essentially 10 years ago to 350 people, 15 design centers around the world. How do you strike a balance between incremental value and incremental innovation? First of all, you need a multi-year horizon. All these companies are really focused on the short term. You have many leaders in these organizations that rotate every two, three years. The idea that I'm going to work today, not just work, but invest part of my budget in something that's going to generate value for the next manager is not adopts.
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