Inside the Strategy Room cover image

164. Mauro Porcini, PepsiCo's senior vice president and chief design office

Inside the Strategy Room

CHAPTER

The Importance of Human-Centered Design

Marlith: Design does not mean that it has to be a physical product. Human-centered design and design thinking can have huge applicability, he says. People who don't understand what people say do not care because their priority is the target or they're unable to take risks. Makers of Roblox must look for those with resilience in order to keep going through complexities.

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