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164. Mauro Porcini, PepsiCo's senior vice president and chief design office
Inside the Strategy Room
The Three Lenses: Vision, Visibility, and Viability
The three lenses are these are ability people, human beings, what they want. Many years ago, they started to connect with us and they tried to understand a little bit what we're doing. The second filter is visibility, therefore technology applied to the technology of your product or process. And then the third lens is the business lens, the viability. Do you have the right brand? Do I have the right business model, the right distribution chart?
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