
The Futur with Chris Do 265 - The New Innovators — with Mauro Porcini
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Nov 1, 2023 Mauro Porcini, Senior VP and Chief Design Officer at PepsiCo, shares his journey from Italy to the forefront of design innovation, influenced by deep family values. He reveals his three prerequisites for personal and professional happiness. Mauro emphasizes the importance of creating emotional value in design, illustrating how it can foster joy and lead to meaningful relationships. The conversation further explores the long-term impact of design on business success and the transformative power of passion and kindness in driving innovation.
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Prioritize Value and Happiness
- Pursue emotional value, happiness, and satisfaction in your work.
- Create value for yourself first, then for others; wealth and fame are secondary.
The Power of Positive Energy
- People who enjoy their work radiate positive energy, which can be felt by others.
- This energy can amplify creativity and generosity, leading to greater success.
Finding Happiness in Simplicity
- Mauro Porcini's parents prioritized his happiness over societal expectations.
- They found joy in simple things, demonstrated by their request for a trip to Lourdes instead of material possessions.




