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265 - The New Innovators — with Mauro Porcini

The Futur with Chris Do

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Design's Impact on Business Value

This chapter explores the multifaceted impact of design on business value, highlighting both qualitative and quantitative measures. It emphasizes the human-centric approach in strategic planning and team dynamics while showcasing the importance of storytelling to convey design's value. Additionally, it reflects on the balance between creativity and pragmatism as well as the evolving landscape of competition, necessitating exceptional product experiences.

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