#26345
Mentioned in 2 episodes
The Human Side of Innovation
Book • 2022
In 'The Human Side of Innovation', Mauro Porcini emphasizes the importance of empathy and human-centered design in driving meaningful innovation.
The book explores how putting people first, both in the innovation process and as the target audience, leads to more impactful and sustainable solutions.
It also highlights the qualities of 'unicorns'—individuals who combine creativity with execution and possess traits like kindness and optimism.
The book explores how putting people first, both in the innovation process and as the target audience, leads to more impactful and sustainable solutions.
It also highlights the qualities of 'unicorns'—individuals who combine creativity with execution and possess traits like kindness and optimism.
Mentioned by
Mentioned in 2 episodes
Mentioned by 
Bob Safian
13 snips
Rapid Response: Why design matters more than ever, w/PepsiCo Chief Design Officer Mauro Porcini
Mentioned by 
Chris Do
265 - The New Innovators — with Mauro Porcini
Mentioned by 
Ricky Mulvey
The ROI of Design
