Masters of Scale

Rapid Response: Why design matters more than ever, w/PepsiCo Chief Design Officer Mauro Porcini

Nov 3, 2022

32:34

Episode guests

Mauro Porcini

Highlights

AI Chapters

Episode notes

Design and the Culture of Innovation

01:20

Design and the Culture of Innovation

02:16

Are We Entering an Age of Excellence?

01:57

Design and Sustainability at PepsiCo

01:55

Introduction

2min

Rather Design Is About Achieving Excellence

2min

The Human Side of Innovation by Moro Prachini

2min

Design and the Culture of Innovation

2min

Are We Entering an Age of Excellence?

2min

What Makes It Hard?

4min

How to Change the Culture of the Organization

6min

Do You Have a Gut Reaction?

3min

The Role of Designers in the New Design Thinking Culture

3min

10.

Design Thinking Isn't Just a Prototype

3min

11.

Design and Sustainability at PepsiCo

2min

12.

Innovation, Incremental Risk, and the People in Law

5min

13.

Master's of Scale Rapid Response

3min

Design is more than aesthetics. It is an essential competitive tool for an age of perpetual disruption. PepsiCo Chief Design Officer Mauro Porcini shares his 5-point system for sparking creativity at scale. Author of the new book The Human Side of Innovation, Porcini explains how anyone can deploy a designer’s mindset to improve their business and organization. Sharing stories from 3M to Mountain Dew, Porcini emphasizes the imperative of excellence and why innovation is "an act of love."

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