Masters of Scale Rapid Response: Why design matters more than ever, w/PepsiCo Chief Design Officer Mauro Porcini
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Nov 3, 2022 Mauro Porcini, PepsiCo's Chief Design Officer and author of "The Human Side of Innovation," explores the transformative power of design in business. He shares his 5-point system for fostering creativity and innovation, asserting that design is crucial in a world of constant change. Porcini emphasizes the role of empathy and love in driving innovation and discusses how personal identity and thoughtful fashion can enhance corporate culture. He also tackles biases in hiring, advocating for a more inclusive approach to talent acquisition.
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Building an Innovation Culture
- Build a culture of innovation in-house with people who are passionate about quality and excellence.
- Designers can initiate this culture, but it must be company-wide.
The Age of Excellence
- In today's market, achieving excellence is crucial for success due to increased competition and accessibility to funding.
- Embrace a growth mindset and view every opportunity as a chance to learn and improve.
Essential Talents for Innovation
- Nurturing entrepreneurial spirit, empathy, and enabling others' success are key talents for innovation.
- Balancing dreaming big with practical execution is a crucial skill for making things happen.
