Moro Porcini is PepsiCo's chief design officer. He talks about the impact of creativity on business and his five phases for building an innovation culture. Plus he offers key lessons about linking purpose and profit on packing his mantra that innovation is an act of love.
Design is more than aesthetics. It is an essential competitive tool for an age of perpetual disruption. PepsiCo Chief Design Officer Mauro Porcini shares his 5-point system for sparking creativity at scale. Author of the new book The Human Side of Innovation, Porcini explains how anyone can deploy a designer’s mindset to improve their business and organization. Sharing stories from 3M to Mountain Dew, Porcini emphasizes the imperative of excellence and why innovation is "an act of love."