3min chapter

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Rapid Response: Why design matters more than ever, w/PepsiCo Chief Design Officer Mauro Porcini

Masters of Scale

CHAPTER

The Role of Designers in the New Design Thinking Culture

Moro Porcini is PepsiCo's chief design officer. He talks about the impact of creativity on business and his five phases for building an innovation culture. Plus he offers key lessons about linking purpose and profit on packing his mantra that innovation is an act of love.

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