Design is about aiming for excellence. Capital One Business's Moro uses the word love to describe what drives a truly innovative culture. Jean Lee leads card services and strategy at Capital One. When it comes to interviews she's considered an in-house MVP. We're looking for heart. That's very much an attitude not an aptitude thing.
Design is more than aesthetics. It is an essential competitive tool for an age of perpetual disruption. PepsiCo Chief Design Officer Mauro Porcini shares his 5-point system for sparking creativity at scale. Author of the new book The Human Side of Innovation, Porcini explains how anyone can deploy a designer’s mindset to improve their business and organization. Sharing stories from 3M to Mountain Dew, Porcini emphasizes the imperative of excellence and why innovation is "an act of love."
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