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2min chapter
Rapid Response: Why design matters more than ever, w/PepsiCo Chief Design Officer Mauro Porcini
Masters of Scale
Introduction
Moro Purchini is chief design officer at PepsiCo and author of the new book The Human Side of Innovation. Design has been a key component of business success for iconic companies from Apple to Airbnb to Nike. Moro shares his tips on what it takes to spark and maintain innovation inside organizations as they scale.
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