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Moro Purchini is chief design officer at PepsiCo and author of the new book The Human Side of Innovation. Design has been a key component of business success for iconic companies from Apple to Airbnb to Nike. Moro shares his tips on what it takes to spark and maintain innovation inside organizations as they scale.

Design is more than aesthetics. It is an essential competitive tool for an age of perpetual disruption. PepsiCo Chief Design Officer Mauro Porcini shares his 5-point system for sparking creativity at scale. Author of the new book The Human Side of Innovation, Porcini explains how anyone can deploy a designer’s mindset to improve their business and organization. Sharing stories from 3M to Mountain Dew, Porcini emphasizes the imperative of excellence and why innovation is "an act of love."

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