Design and Sustainability at PepsiCo

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PepsiCo CEO: We're ambassadors of the human being. I think we need to deal with the system, understand the system we're in and try to change it from within. The people that from outside of the system, they just complain about what's going on because I wish it was possible. If somebody can make it happen, wow, great. But if we don't, then we need armies of people that have purpose and sustainability"

Design is more than aesthetics. It is an essential competitive tool for an age of perpetual disruption. PepsiCo Chief Design Officer Mauro Porcini shares his 5-point system for sparking creativity at scale. Author of the new book The Human Side of Innovation, Porcini explains how anyone can deploy a designer’s mindset to improve their business and organization. Sharing stories from 3M to Mountain Dew, Porcini emphasizes the imperative of excellence and why innovation is "an act of love."

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