Designers today are ambassadors of the human being. You need people in love with people as I like to define them. People that are obsessed with extreme quality and excellence. The entire company need to have that kind of culture. Designer can help eventually ignite the culture but the culture needs to be spread across every single function of the company.
Design is more than aesthetics. It is an essential competitive tool for an age of perpetual disruption. PepsiCo Chief Design Officer Mauro Porcini shares his 5-point system for sparking creativity at scale. Author of the new book The Human Side of Innovation, Porcini explains how anyone can deploy a designer’s mindset to improve their business and organization. Sharing stories from 3M to Mountain Dew, Porcini emphasizes the imperative of excellence and why innovation is "an act of love."
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