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Rapid Response: Why design matters more than ever, w/PepsiCo Chief Design Officer Mauro Porcini
Masters of Scale
Design and the Culture of Innovation
Designers today are ambassadors of the human being. You need people in love with people as I like to define them. People that are obsessed with extreme quality and excellence. The entire company need to have that kind of culture. Designer can help eventually ignite the culture but the culture needs to be spread across every single function of the company.
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