A lot of folks confuse design with style, particularly business people. You want to have a touch of craziness in that visual communication. Designers are training this but this is not just the design and designers kind of issue and opportunity. The entire company need to have that kind of culture. Designer can help ignite the culture but the culture needs to be spread across every single function of the company.
Design is more than aesthetics. It is an essential competitive tool for an age of perpetual disruption. PepsiCo Chief Design Officer Mauro Porcini shares his 5-point system for sparking creativity at scale. Author of the new book The Human Side of Innovation, Porcini explains how anyone can deploy a designer’s mindset to improve their business and organization. Sharing stories from 3M to Mountain Dew, Porcini emphasizes the imperative of excellence and why innovation is "an act of love."
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