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Rapid Response: Why design matters more than ever, w/PepsiCo Chief Design Officer Mauro Porcini
Masters of Scale
Design and the Culture of Innovation
A lot of folks confuse design with style, particularly business people. You want to have a touch of craziness in that visual communication. Designers are training this but this is not just the design and designers kind of issue and opportunity. The entire company need to have that kind of culture. Designer can help ignite the culture but the culture needs to be spread across every single function of the company.
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