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Rapid Response: Why design matters more than ever, w/PepsiCo Chief Design Officer Mauro Porcini
Masters of Scale
Design Thinking Isn't Just a Prototype
Fascompany recently published an article about design thinking somehow failing in the world. "To reduce everything to the next I watch is not really understanding what we're talking about," he said. We need to understand the big picture and to change companies of this size takes time, says Fazio.
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