Design Thinking Isn't Just a Prototype

3min Snip

00:00

Play full episode

Summary

Transcript

Episode notes

Fascompany recently published an article about design thinking somehow failing in the world. "To reduce everything to the next I watch is not really understanding what we're talking about," he said. We need to understand the big picture and to change companies of this size takes time, says Fazio.

Design is more than aesthetics. It is an essential competitive tool for an age of perpetual disruption. PepsiCo Chief Design Officer Mauro Porcini shares his 5-point system for sparking creativity at scale. Author of the new book The Human Side of Innovation, Porcini explains how anyone can deploy a designer’s mindset to improve their business and organization. Sharing stories from 3M to Mountain Dew, Porcini emphasizes the imperative of excellence and why innovation is "an act of love."

Read a transcript of this episode: https://mastersofscale.com

Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.