What Makes It Hard?

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We need to nurture three talents, entrepreneurial spirit, empathy and enabling others to succeed. What makes it hard is that we forget the ability to dream when we grow up. We don't want many dreamers in a world where society wants to normalize us. The dictatorship of the norm is so important to stabilize the world we live in. Kindness can be an amazing driver of productivity for companies like PepsiCo.

Design is more than aesthetics. It is an essential competitive tool for an age of perpetual disruption. PepsiCo Chief Design Officer Mauro Porcini shares his 5-point system for sparking creativity at scale. Author of the new book The Human Side of Innovation, Porcini explains how anyone can deploy a designer’s mindset to improve their business and organization. Sharing stories from 3M to Mountain Dew, Porcini emphasizes the imperative of excellence and why innovation is "an act of love."

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