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4min chapter
Rapid Response: Why design matters more than ever, w/PepsiCo Chief Design Officer Mauro Porcini
Masters of Scale
What Makes It Hard?
We need to nurture three talents, entrepreneurial spirit, empathy and enabling others to succeed. What makes it hard is that we forget the ability to dream when we grow up. We don't want many dreamers in a world where society wants to normalize us. The dictatorship of the norm is so important to stabilize the world we live in. Kindness can be an amazing driver of productivity for companies like PepsiCo.
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