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Rapid Response: Why design matters more than ever, w/PepsiCo Chief Design Officer Mauro Porcini
Masters of Scale
The Human Side of Innovation by Moro Prachini
Moro Prachini is Chief Design Officer at PepsiCo and author of the new book The Human Side of Innovation. Outfits are so powerful, they're part of that implicit communication that is ongoing 24-7. We are communicating why we talk with the visual code, your outfit, your body language, the way you move is part of the communication is so important.
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