The Human Side of Innovation by Moro Prachini

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Moro Prachini is Chief Design Officer at PepsiCo and author of the new book The Human Side of Innovation. Outfits are so powerful, they're part of that implicit communication that is ongoing 24-7. We are communicating why we talk with the visual code, your outfit, your body language, the way you move is part of the communication is so important.

Design is more than aesthetics. It is an essential competitive tool for an age of perpetual disruption. PepsiCo Chief Design Officer Mauro Porcini shares his 5-point system for sparking creativity at scale. Author of the new book The Human Side of Innovation, Porcini explains how anyone can deploy a designer’s mindset to improve their business and organization. Sharing stories from 3M to Mountain Dew, Porcini emphasizes the imperative of excellence and why innovation is "an act of love."

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