How to Change the Culture of the Organization

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Mauro Raffaele was hired by PepsiCo to start infusing design into the company. He says he went through five phases in his effort to change culture at 3M. The first phase is when a company doesn't understand that it needs a different approach,Raffaele says. In this phase, you need somebody at the top to drive the change and sponsor the change, he says.

Design is more than aesthetics. It is an essential competitive tool for an age of perpetual disruption. PepsiCo Chief Design Officer Mauro Porcini shares his 5-point system for sparking creativity at scale. Author of the new book The Human Side of Innovation, Porcini explains how anyone can deploy a designer’s mindset to improve their business and organization. Sharing stories from 3M to Mountain Dew, Porcini emphasizes the imperative of excellence and why innovation is "an act of love."

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