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An innovation masterclass; how Mauro Porcini created a culture of innovation at Pepsi
Sep 25, 2024
Mauro Porcini, Chief Design Officer at PepsiCo and author of 'The Human Side of Innovation,' shares his insights on fostering a culture of innovation. He emphasizes the importance of human-centric strategies and the characteristics that make successful innovators. Mauro highlights the need for kindness, optimism, and curiosity at work, and discusses why many innovations fail. He also explores balancing tradition with innovation in branding, showcasing how to inspire creativity and collaboration within diverse teams.
01:00:51
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Quick takeaways
- Innovation must prioritize a human-centric approach to create lasting value that resonates with consumers' needs and aspirations.
- Cultivating a culture of happiness and solid relationships among team members is essential for fostering creativity and collaboration in innovation.
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The Essence of Innovation
Innovation is fundamentally about creating value for people, as emphasized by the chief design officer at PepsiCo. This process involves understanding the needs, wants, and dreams of consumers and crafting solutions that resonate with them. The speaker highlights that the innovation landscape has shifted, with accessibility to resources and technology now allowing anyone to enter the market. Consequently, a fierce focus on people is crucial since financial value now aligns with human value, making human-centric approaches essential for success in any organization.
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