Uncensored CMO An innovation masterclass; how Mauro Porcini created a culture of innovation at Pepsi
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Sep 25, 2024 Mauro Porcini, Chief Design Officer at PepsiCo and author of 'The Human Side of Innovation,' shares his insights on fostering a culture of innovation. He emphasizes the importance of human-centric strategies and the characteristics that make successful innovators. Mauro highlights the need for kindness, optimism, and curiosity at work, and discusses why many innovations fail. He also explores balancing tradition with innovation in branding, showcasing how to inspire creativity and collaboration within diverse teams.
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Office Design and Culture
- Mauro Porcini discusses the importance of office design in shaping company culture.
- He describes how he used his office at PepsiCo as a tool to build the culture of design within the company.
Career Parallel
- John Evans and Mauro Porcini discover a career parallel, both starting their respective roles in July 2012.
- Evans worked at Britvic, Pepsi's UK franchisee, launching innovations, while Porcini became PepsiCo's Chief Design Officer.
Path to Design
- Mauro Porcini's career path began with a childhood passion for writing and art, influenced by his parents.
- Pragmatism led him to study architecture and then industrial design, eventually working at Philips and 3M.