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4min chapter
An innovation masterclass; how Mauro Porcini created a culture of innovation at Pepsi
Uncensored CMO
The Art of Rebranding: Balancing Tradition and Innovation
This chapter explores the challenges of rebranding a legendary brand like Pepsi, emphasizing the need for innovation in a digital and sustainability-driven market. It highlights the delicate balance between honoring the brand's heritage and pursuing future objectives, showcasing the courage required for transformative change.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode