12min chapter

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An innovation masterclass; how Mauro Porcini created a culture of innovation at Pepsi

Uncensored CMO

CHAPTER

Balancing Innovation: Creativity Through Collaboration

This chapter explores how stepping beyond formal job roles can lead to successful innovation by balancing traits like vision and execution. Emphasizing the value of diverse teams and continuous learning, it underscores the need for humility combined with confidence in leadership. The discussion also highlights how familiar elements in innovations cater to human needs while fostering strong relationships enhances creativity.

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