6min chapter

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An innovation masterclass; how Mauro Porcini created a culture of innovation at Pepsi

Uncensored CMO

CHAPTER

Embracing Human-Centricity for Innovation

This chapter delves into the vital importance of placing human needs at the center of innovation strategies in today's market. It highlights how startups and corporations must evolve to prioritize exceptional products that genuinely serve people, moving beyond traditional growth metrics.

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