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27min chapter
An innovation masterclass; how Mauro Porcini created a culture of innovation at Pepsi
Uncensored CMO
Fostering a Culture of Innovation
This chapter discusses the essential elements that contribute to successful innovation within organizations, focusing on the importance of product quality, strategic planning, and market understanding. It highlights the need for a supportive culture that encourages experimentation, celebrates failure as a learning opportunity, and nurtures creativity among team members. By balancing incremental and breakthrough innovations, the chapter provides insights into creating an environment conducive to long-term success in the corporate landscape.
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