Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
How to Build a Content Strategy That "Drives Pipeline"
May 7, 2024
Sara Stella Lattanzio shares insights on building a content strategy driving B2B pipeline. She covers finding the right people, involving teams, cluster strategy, overcoming judgment fears, and differences in business approaches. They discuss distinguishing content strategy from editorial calendars and the importance of authenticity in content creation. The episode wraps up with resource recommendations and newsletter promotion.
54:09
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Quick takeaways
- Leverage non-marketing experts for strategic content creation in tech companies.
- Develop content clusters aligned with business goals for targeted content strategy.
Deep dives
Transitioning from Sales-Led Companies to Content Marketing
The speaker discusses transitioning to content marketing from sales-led companies, highlighting the challenges and benefits of this shift. They emphasize the importance of leveraging the knowledge and expertise of non-marketing experts within tech companies to strategically create content.
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