Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast How to Build a Content Strategy That "Drives Pipeline"
May 7, 2024
Sara Stella Lattanzio shares insights on building a content strategy driving B2B pipeline. She covers finding the right people, involving teams, cluster strategy, overcoming judgment fears, and differences in business approaches. They discuss distinguishing content strategy from editorial calendars and the importance of authenticity in content creation. The episode wraps up with resource recommendations and newsletter promotion.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 2min
Navigating Content Marketing Challenges in Corporate Settings
02:07 • 19min
Evolution of Business Development Strategies
20:42 • 12min
Creating Content Clusters for Comprehensive Strategy
32:15 • 7min
Differentiating Content Strategy from Editorial Calendar and Case Study Revamping
38:55 • 2min
Authenticity and Fear in Content Creation
41:18 • 9min
Wrapping Up a Resourceful Episode with Guest Recommendations and Newsletter Promotion
50:33 • 2min