Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

How to Build a Content Strategy That "Drives Pipeline"

May 7, 2024
Sara Stella Lattanzio shares insights on building a content strategy driving B2B pipeline. She covers finding the right people, involving teams, cluster strategy, overcoming judgment fears, and differences in business approaches. They discuss distinguishing content strategy from editorial calendars and the importance of authenticity in content creation. The episode wraps up with resource recommendations and newsletter promotion.
Ask episode
Chapters
Transcript
Episode notes