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19min chapter
How to Build a Content Strategy That "Drives Pipeline"
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
Navigating Content Marketing Challenges in Corporate Settings
The chapter explores the hurdles faced in content marketing within a corporate environment, highlighting the importance of distinguishing between organizational strategies and individual endeavors. It discusses the process of implementing content marketing in a company, leveraging internal expertise, and strategically targeting keywords for business success. Additional focus is on building a core support group within the company, fostering relationships, and engaging colleagues to promote the value of content marketing.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode