Sara Stella Lattanzio
Expert in building content strategies that drive pipeline in B2B companies
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May 7, 2024 • 54min
How to Build a Content Strategy That "Drives Pipeline"
Sara Stella Lattanzio shares insights on building a content strategy driving B2B pipeline. She covers finding the right people, involving teams, cluster strategy, overcoming judgment fears, and differences in business approaches. They discuss distinguishing content strategy from editorial calendars and the importance of authenticity in content creation. The episode wraps up with resource recommendations and newsletter promotion.
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