The Solo Marketer’s Guide to Full-Stack B2B Marketing with Sara Lattanzio

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Jul 28, 2025

Sara Lattanzio, Head of Marketing at Stryber, expertly navigates the world of solo B2B marketing. She shares her insights on running full-stack marketing without a team and the rise of generalist marketers. Discover how she leverages AI to enhance content creation while maintaining authenticity. Sara discusses effective outbound strategies, highlighting why cold outreach often misses the mark. With over 40,000 LinkedIn followers, her tips for personal branding and strategic content planning are essential for anyone looking to thrive in today's marketing landscape.

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INSIGHT

Value of Full Stack Marketing

Being a full stack marketer means understanding marketing broadly to make it work effectively.
AI simplifies many tasks, but strategic understanding remains crucial to connect marketing with business goals.

ADVICE

Manage Freelancers and Outbound

Manage freelancers effectively by creating clear briefings to avoid multiple back-and-forths.
Take control of outbound marketing as it is another channel tightly linked to content and ads.

ADVICE

Avoid Cold Outreach

Avoid cold outreach as it's increasingly ignored due to saturation.
Focus on warming up prospects by building relationships and using social proof before pitching.

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#268 Solo Marketing | In this episode, Matt is joined by Sara Lattanzio, Head of Marketing at Stryber, a venture-building consultancy that helps corporates launch new startups. Sara runs the entire marketing function solo, from strategy and content to outbound and brand, and has built a powerful personal brand along the way with 40,000+ LinkedIn followers and partnerships with tools like Semrush.

Matt and Sara cover:

What it really looks like to run full-stack B2B marketing without a team
How to scale content and campaigns using AI (while keeping your voice)
Why outbound should roll up to marketing and how to build campaigns that aren’t ignored

You’ll leave this episode with practical ideas for scaling content, running smarter outbound, and staying strategic, no matter your team size.

Timestamps

(00:00) - – Intro and Sara’s role at Stryber
(04:11) - – What full-stack marketing looks like for a solo marketer
(06:01) - – Why generalist marketers are thriving right now
(08:31) - – Using AI to speed up execution (without losing strategy)
(10:21) - – How Sara manages freelancers and internal resources
(12:36) - – Taking ownership of outbound as a marketer
(14:51) - – Why cold outreach is failing and what works better
(17:31) - – How she uses AI to write, edit, and shape short-form content
(19:51) - – Voice note workflows and turning them into posts
(21:51) - – Strategic planning and vertical-based positioning
(27:47) - – The future of content marketing and newsletter cadence
(31:42) - – Why people connect with creators more than brands
(34:24) - – How Sara built a trusted, high-engagement personal brand
(39:57) - – Turning sponsored content into actual demand
(46:12) - – Final advice for solo marketers and closing thoughts

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