Unlocking Marketing Potential with Ahrefs

#268 Solo Marketing | In this episode, Matt is joined by Sara Lattanzio, Head of Marketing at Stryber, a venture-building consultancy that helps corporates launch new startups. Sara runs the entire marketing function solo, from strategy and content to outbound and brand, and has built a powerful personal brand along the way with 40,000+ LinkedIn followers and partnerships with tools like Semrush.

Matt and Sara cover:

• What it really looks like to run full-stack B2B marketing without a team
• How to scale content and campaigns using AI (while keeping your voice)
• Why outbound should roll up to marketing and how to build campaigns that aren’t ignored

You’ll leave this episode with practical ideas for scaling content, running smarter outbound, and staying strategic, no matter your team size.

Timestamps

• (00:00) - – Intro and Sara’s role at Stryber
• (04:27) - – What full-stack marketing looks like for a solo marketer
• (06:17) - – Why generalist marketers are thriving right now
• (08:47) - – Using AI to speed up execution (without losing strategy)
• (10:37) - – How Sara manages freelancers and internal resources
• (12:52) - – Taking ownership of outbound as a marketer
• (15:07) - – Why cold outreach is failing and what works better
• (17:47) - – How she uses AI to write, edit, and shape short-form content
• (20:07) - – Voice note workflows and turning them into posts
• (22:07) - – Strategic planning and vertical-based positioning
• (27:58) - – The future of content marketing and newsletter cadence
• (31:53) - – Why people connect with creators more than brands
• (34:35) - – How Sara built a trusted, high-engagement personal brand
• (40:08) - – Turning sponsored content into actual demand
• (46:23) - – Final advice for solo marketers and closing thoughts

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