#268 Solo Marketing | In this episode, Matt is joined by Sara Lattanzio, Head of Marketing at Stryber, a venture-building consultancy that helps corporates launch new startups. Sara runs the entire marketing function solo, from strategy and content to outbound and brand, and has built a powerful personal brand along the way with 40,000+ LinkedIn followers and partnerships with tools like Semrush.
Matt and Sara cover:
- What it really looks like to run full-stack B2B marketing without a team
- How to scale content and campaigns using AI (while keeping your voice)
- Why outbound should roll up to marketing and how to build campaigns that aren’t ignored
You’ll leave this episode with practical ideas for scaling content, running smarter outbound, and staying strategic, no matter your team size.
Timestamps
- (00:00) - – Intro and Sara’s role at Stryber
- (04:27) - – What full-stack marketing looks like for a solo marketer
- (06:17) - – Why generalist marketers are thriving right now
- (08:47) - – Using AI to speed up execution (without losing strategy)
- (10:37) - – How Sara manages freelancers and internal resources
- (12:52) - – Taking ownership of outbound as a marketer
- (15:07) - – Why cold outreach is failing and what works better
- (17:47) - – How she uses AI to write, edit, and shape short-form content
- (20:07) - – Voice note workflows and turning them into posts
- (22:07) - – Strategic planning and vertical-based positioning
- (27:58) - – The future of content marketing and newsletter cadence
- (31:53) - – Why people connect with creators more than brands
- (34:35) - – How Sara built a trusted, high-engagement personal brand
- (40:08) - – Turning sponsored content into actual demand
- (46:23) - – Final advice for solo marketers and closing thoughts
Join 50,000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/
***
Today’s episode is brought to you by Paramark.
It’s November. 2026 planning is already here. And the stuff you’re doing right now will decide how next year plays out.
But here’s the problem: most teams are still planning next year's marketing strategy based on the WRONG DATA because of broken attribution and a misleading gut feel. And you can’t make smart budget calls if you’re just guessing what’s working, what’s not, and where to put your next dollar.
That’s where Paramark comes in. They help you replace the guesswork with actual insight backed by $2 billion in analyzed marketing data. They’ve figured out what actually drives incremental growth across every channel including LinkedIn, Meta, TikTok, Google, CTV, even OOH.
And right now, they’re offering a private 1:1 consultation with their CEO and CMO, Pranav and Sam, who have led marketing teams at companies like Dropbox, Adobe, Microsoft, and Shutterfly.
In this 45-minute strategy session, they’ll help you measure the real impact of every marketing dollar, pull insights from your current media mix, and design a 2026 roadmap that’s rooted in data, not gut.
This is a heck of an offer. And it’s real. And will go fast. So if you want to future-proof your marketing strategy for 2026, don’t miss out on this offer.
Grab your spot at paramark.com/brand-consult.
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
- They give you unlimited podcast editing and strategy for your B2B podcast.
- Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
- Visit hatch.fm to learn more
