Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast Stop Wrestling With Pricing: How to Set Prices Customers Want
Apr 9, 2024
Behavioral economist Melina Palmer discusses using behavioral economics to set prices customers want. She emphasizes it's about how you show the price, not changing it. Topics include pricing psychology, customer objections, branding impact, luxury pricing strategies, and using cognitive biases in pricing.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 2min
Navigating the Complexity of Pricing Strategies
01:48 • 11min
The Psychology of Pricing and Branding
13:02 • 7min
Octopus Breeding Business Pricing Strategies
19:39 • 12min
Luxury Pricing Strategies
32:07 • 9min
The Psychology Behind Pricing Strategies
40:47 • 18min
Engaging Newsletter Feedback and Subscription Prompt
58:27 • 2min