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11min chapter
Stop Wrestling With Pricing: How to Set Prices Customers Want
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
Navigating the Complexity of Pricing Strategies
The chapter explores the intricate decision-making process behind pricing strategies, focusing on the distinction between quality and value businesses. It emphasizes the psychology of pricing, the importance of understanding customer value, and offers insights on when and how to raise prices without alienating customers. The conversation highlights the emotional aspects of pricing, the significance of confidence in price communication, and the value of addressing customer objections effectively.
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