7min chapter

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast cover image

Stop Wrestling With Pricing: How to Set Prices Customers Want

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

CHAPTER

The Psychology of Pricing and Branding

Exploring how brands like Supreme manipulate perception to drive up prices, the chapter dives into the relationship between value, identity, and consumer behavior. It also highlights the significance of understanding cognitive biases in pricing strategies and the impact of branding on product perception.

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