Stop Wrestling With Pricing: How to Set Prices Customers Want
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
The Psychology Behind Pricing Strategies
This chapter delves into the psychology of pricing, exploring how pricing can shape customer perceptions and influence purchasing decisions. The speakers discuss the impact of higher prices on perceived value and the importance of confidently setting prices to create a sense of scarcity. Various pricing strategies and techniques, such as social proof, framing, and anchoring, are highlighted to showcase how businesses can effectively influence customer behavior and drive demand.
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