Melina Palmer

Discover how applied behavioral economist Melina Palmer shares actionable strategies to understand customer behavior and improve marketing. Learn about reframing messaging, anchoring techniques, and using data to connect with your ideal customer. Explore the psychology behind pricing strategies, fine-tuning sales pages, and maximizing LinkedIn ads. Gain insights on enhancing audience connections and leveraging human behavior in marketing tactics.

Melina Palmer, an expert in leveraging behavioral science to improve business results, discusses the power of framing, reframing, and priming in behavioral economics. She also highlights the effectiveness of close-up pictures and strong testimonials in marketing, and explores the concept of anchoring in decision making. Additionally, she provides insights on optimizing software pricing and tier placement for maximum effectiveness.

In this engaging conversation, Melina Palmer, an expert in behavioral economics and author of 'What Your Customer Wants and Can't Tell You,' shares her insights into the psychological nuances of brand marketing. She discusses how luxury brands like Hermes manipulate scarcity to enhance desirability. The episode dives into Costco's clever pricing strategies that boost value perception. Melina also emphasizes the importance of understanding consumer behavior through the lens of empathy and group identity, making a compelling case for nuanced marketing.

Behavioral economist Melina Palmer discusses pricing strategies in business and marketing, emphasizing the importance of confidence in pricing. Topics include psychological aspects of purchasing decisions, relative pricing, creating 'wingman' offers, and using power words to drive consumer behavior.

Behavioral economics expert Melina Palmer discusses the power of the peak-end rule in shaping customer experiences. She provides practical strategies to create positive peaks and endings, highlighting the impact on customer relationships and employee engagement. By leveraging behavioral economics principles, businesses can enhance overall performance and optimize pricing strategies.

Discover why customers spend $342 billion on bottled water when a safer, cheaper alternative exists. Learn how unconventional pricing strategies drive consumer behavior, from high-priced menu items to scarcity tactics. Explore how Costco leverages strategic pricing for customer loyalty and profitability. Uncover the success of embracing a 'cheap' image in marketing, with examples from Ryanair. Delve into the psychology of random rewards and irrational pricing strategies in businesses like Pret and Fiji Water.

Samuel Salzer recommends 'Mistakes Were Made But Not By Me' which explores justification of foolish beliefs. Melina Palmer suggests 'A More Beautiful Question' emphasizing the power of inquiry. Nedra Weinreich recommends 'Made to Stick' for effective communication. The podcast discusses starting a book club and the importance of asking the right questions.

Behavioral economist Melina Palmer discusses using behavioral economics to set prices customers want. She emphasizes it's about how you show the price, not changing it. Topics include pricing psychology, customer objections, branding impact, luxury pricing strategies, and using cognitive biases in pricing.

Melina Palmer, acclaimed author and instructor of applied behavioral economics, discusses the psychology behind pricing, hidden desires, and the importance of perceived value in pricing strategies. She explores the impact of psychological biases on negotiation and shares interesting examples like the pricing of grilled cheese sandwiches. Discover how to navigate buyer behavior and set irresistible prices.

Melina Palmer, an applied behavioral economist and author, dives into the unspoken needs of employees and the barriers to effective communication. She emphasizes the role of behavioral economics in facilitating negotiations and leading change. Melina shares how understanding brain reactions to change can help leaders guide their teams better. Additionally, she highlights the power of small daily decisions and effective communication techniques in enhancing team dynamics and fostering a culture of transparency.