Samuel Salzer recommends 'Mistakes Were Made But Not By Me' which explores justification of foolish beliefs. Melina Palmer suggests 'A More Beautiful Question' emphasizing the power of inquiry. Nedra Weinreich recommends 'Made to Stick' for effective communication. The podcast discusses starting a book club and the importance of asking the right questions.
Self-justification hinders decision-making and belief systems, explored in 'Mistakes Were Made, But Not by Me'.
Asking the right questions leads to breakthrough ideas, highlighted in 'A More Beautiful Question'.
Deep dives
Book Recommendation 1: Mistakes Were Made, But Not by Me
In this episode, Samuel Salza recommends the book 'Mistakes Were Made, But Not by Me' by Carol Travis and Marsha Murchand. The book delves into the phenomenon of self-justification and how it affects decision-making and belief systems. It explains how people become more entrenched in their beliefs when presented with evidence to the contrary. The book examines both the consequences at a societal level, such as politicians justifying their actions, and the everyday level of self-justification that we all engage in. It is a thought-provoking read, particularly for those in government or working with behavioral science.
Book Recommendation 2: A More Beautiful Question
Melina Palmer recommends the book 'A More Beautiful Question' by Warren Berger. The book emphasizes the power of asking the right questions and how it can lead to breakthrough ideas. It explores the decline in questioning as people grow older and highlights the importance of questioning in developing insight and creativity. The book includes examples of how asking the wrong questions can lead to ineffective outcomes. It encourages readers to improve their questioning skills to have a greater impact, particularly in areas like strategy, insight, and engagement.
Book Recommendation 3: Made to Stick
NEDRA Weinrich suggests reading 'Made to Stick' by Chip and Dan Heath. This book explores the reason why some ideas stick and become influential while others are forgotten. It delves into the concept of information hooks, providing insights on how to ensure that what you say is understood, remembered, and acted upon. The book addresses the issue of fake news and focuses on techniques to make messages more memorable and persuasive. Whether you are a copywriter seeking to improve your skills or simply want to enhance communication effectiveness, this book is highly recommended.
Perfect for colleagues secret santas or your 2024 reading list.
Do you want to join the Bootcamp BookClub?
We're touting for interest.
Would you enjoy a relaxed, informal bookclub reading the latest behavioural science, marketing & comms books and... coming on the podcast to talk about it (not obligatory!)
We are at the very early stages.
We all love books, read books, share books - seems bonkers not to talk books too!