Behaviour Change Marketing Bootcamp
đź“š3 Recommended Books (a great secret santa)
Dec 15, 2023
Samuel Salzer recommends 'Mistakes Were Made But Not By Me' which explores justification of foolish beliefs. Melina Palmer suggests 'A More Beautiful Question' emphasizing the power of inquiry. Nedra Weinreich recommends 'Made to Stick' for effective communication. The podcast discusses starting a book club and the importance of asking the right questions.
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Quick takeaways
- Self-justification hinders decision-making and belief systems, explored in 'Mistakes Were Made, But Not by Me'.
- Asking the right questions leads to breakthrough ideas, highlighted in 'A More Beautiful Question'.
Deep dives
Book Recommendation 1: Mistakes Were Made, But Not by Me
In this episode, Samuel Salza recommends the book 'Mistakes Were Made, But Not by Me' by Carol Travis and Marsha Murchand. The book delves into the phenomenon of self-justification and how it affects decision-making and belief systems. It explains how people become more entrenched in their beliefs when presented with evidence to the contrary. The book examines both the consequences at a societal level, such as politicians justifying their actions, and the everyday level of self-justification that we all engage in. It is a thought-provoking read, particularly for those in government or working with behavioral science.
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