This week, we dive into a fascinating conversation with Daniel Preece, Public Health practitioner extraordinaire. Daniel sits with the Plymouth City Council and commissions the local Stop Smoking Service.  We explore insights from our recent Behavioural Insights Deep Dive where we listened to routine and manual workers and why the want to - or don't want to - quit smoking tobacco.  This episode is packed with actionable insights and real-world examples. 3 Aha Moments: Autonomy is Key: Many people who smoke want to feel in control of their quit journey. They prefer an approach that keeps them in the driver’s seat. Vaping is complex: Vaping is a hugely complex behaviour and plays many different roles. For some it's a help, for some it's confusing and for others it started them smoking tobacco. Understanding this reality is critical to effective services, Knowledge doesn't matter if the offer is wrongWe often see a COM-B analysis that highlights the lack of the knowledge of the service and so we may then think - oh we need a communications campaign. But taking a behavioural insights approach means you consider beliefs too. And if the offer is wrong it doesn't matter how much you communicate. The service offer needs to match the needs - then you market it to the audience.   Quote "Quitting is like walking a tightrope. People need to find their balance and build confidence on their own, with services acting as a safety net beneath them rather than pulling them along." Daniel Preece   Links Hidden Voices Heard is the home of the popular Behaviour Change Marketing Bootcamp where we run the behavioural insight deep dives - www.hiddenvoicesheard.com    

The podcast delves into behavior change with Stuart King, exploring the influence of fast food advertising, external triggers like dogs, and negative environmental cues. It highlights the importance of wider health determinants and the resilience needed to overcome challenges. The discussion also includes insights on applying behavioral science in public health campaigns and utilizing videos to communicate health insights.

This episode deep dives into 8 top tips for effective Smokefree messaging this No Smoking Day - 13th March.   For details check out our blog Want to do more? Come to the Smokefree Training Day 2024  - the day after No Smoking Day on 14th March 2024 Early bird is on!        

Nathan Monk, co-founder of Smile and creator of Prospectus Plus, discusses the shift in tech and how understanding human nature can advance campaign strategies. Rebecca Roberts, founder of Thread & Fable, advocates for putting the audience at the center of planning and targeting. The podcast explores behavior science in higher education marketing, the debate on printed vs digital prospectuses, applying behavioral science in marketing, and adapting to the preferences of Gen Z and Gen Alpha.

Samuel Salzer recommends 'Mistakes Were Made But Not By Me' which explores justification of foolish beliefs. Melina Palmer suggests 'A More Beautiful Question' emphasizing the power of inquiry. Nedra Weinreich recommends 'Made to Stick' for effective communication. The podcast discusses starting a book club and the importance of asking the right questions.

This episode takes a slightly different approach to our usual style. To celebrate our behind the scenes working together Rebecca & I interview each other and look back at top tips we would give ourselves and also we look forward to our future events. The title does give away the unveiling - but as they say the devil is in the detail so for more information go to www.behaviourchange.marketing/FEHE 🐓 Don't miss the Earlybird too! For more on Rebecca and to listen to her youth focussed podcasts go to https://www.threadandfable.com/podcasts   Summary Marketing and education news with Rebecca Roberts. 0:02  Teenage years, hobbies, and identity. 1:35 Marketing careers in higher education and public health. 5:14 TV shows, including "Stranger Things" and "Selling Sunset". 10:01  Self-belief and self-care for working mothers. 12:58  Work-life balance and career development for working mothers. 14:33 University decisions and the impact of cost and pressure on students. 19:20 Student debt, decision-making, and marketing strategies for higher education. 23:48 Using behavioural science in higher ed marketing. 28:20    

This week we are joined by Jen Clinehens from Choice Hacking to chat all things social proof! She is an expert in applying behavioural science to marketing and you can check out Jen's work over at Choice Hacking, We chat canned laughter, the need to be part of a social group, how Apple took it a new level, why disaster preparedness never happens, The Bear and much more. Listen to understand how we use social proof to signal our social norms. Why it's important to think beyond messaging to product details - Jen talks through the classic Apple example. How social norms can be used to drive action.   Recommended book "Unreasonable Hospitality - the remarkable power of giving people more than they expect" by Will Guidara    Check out Jen's work  https://www.choicehacking.com/ The episode we chat about is Social Proof: The Persuasive Power of Crowds          

This episode explores the murder mystery genre and how thinking like a detective can help you understand your audience - the first step to communicating change. The three key questions - 1. Do they have the means (to make the change)? 2. What is their motive?  3. Do they have opportunity!   Anyone near Plymouth, UK on 7 November - come along to our in-person live workshop to find out more!  Click here for more info Anyone not online - keep an eye out for our murder mystery meets behavioural science challenge - coming soon!        

This episode talks through what habits are and how to write a behavioural statement so you can get clarity on the challenge you are working to solve. 3 AHA moments 💡 Your audience may not be aware of their habits. They are behaviours that take place on autopilot.  Habits are contextual so by focussing on the trigger and time before the behaviour takes place is key to changing behaviour. Once formed habits do not need rewards but they will use them when forming. When thinking about your audience's barriers and rewards ask if they are still relevant and if the barrier is now lack of reward.   Subscribe to BrainFuel 🧠 To get the Habit Worksheet join the podcast's sister newsletter 'BrainFuel'  www.behaviourchange.marketing/subscribe   Behaviour Change Marketing Bootcamp News ⚡ Final date for 2023 announced  Wednesday 13th December 2023    

Today's episode welcomes Nedra Kline Weinreich, president and founder of Weinreich Communications. Nedra has over 25 years experience delivering social marketing to create positive change on health and social care issues.    Quote from Nedra "I would say the the biggest issue that I see in campaigns that are trying to reduce stigma, whether it's around mental health issues, or any other kind of stigmatised issue is you want to avoid the S word, which is stigma. If you keep talking about how there's a stigma to mental illness, or to getting treatment, and that we need to remove the stigma, what that actually does is reinforce that there's a stigma. We shouldn't be talking about the stigma over and over again." What is social marketing? Nedra explains what social marketing is in 60 seconds and how it is different to a traditional behavioural science research approach.  Social marketing Mental Health Campaign Nedra shares the campaign "Take Action for Mental Health" a campaign designed to help you check in, learn more, and get support for your own mental health or the mental health of someone you care about.  3 aha moments 💡 Stigma is not the main barrier. Tools to talk are. Talking about stigma normalises stigma. Avoid the 's' word When talking about suicide, don't normalise it as an option instead talk about the hope and help. Hope that it can be stopped. Help - where the services are. Who people can turn too.   Nedra's book recommendation Made to Stick by Chip &  Dan Heath  Links Take Action for Mental Health - https://takeaction4mh.com/ Take Action for Mental Health evaluation - https://www.rand.org/pubs/research_reports/RRA2101-1.html Suicide prevention messaging toolkit -https://www.suicidepreventionmessaging.org/  Nedra's website includes free social marketing resources - https://social-marketing.com/   Few seats left! Join us at Behaviour Change Marketing Bootcamp  The next Bootcamp training takes place on 31st October 2023.  ➡️Click here to find out more. ⬅️