E69 Social Marketing - What is it really?

 

This week is an exploration of social marketing, challenging misconceptions, and driving meaningful behaviour change with one of the field's most respected practitioners, Nedra Weinriech.

Nedra is founder of Weinreich Communications, and an editorial board member for Social Marketing Quarterly. She has been practising social marketing for over 30 years. 

Highlights:

Nedra's Personal Productivity Hack:
- Discovered virtual co-working
- Uses "body doubling" technique
- Increased focus and productivity through intentional work sessions

What is Social Marketing?
- Not social media
- Systematic approach to behaviour change
- Focuses on audience insights and making desired actions easier
- Integrates psychology, design, and marketing principles

Case Study: California Teen Suicide Prevention Campaign
- Campaign: "Never a Bother"
- Target: Low-income teens
- Innovative co-design process with youth
- Addressed key barriers to seeking mental health support

Social Marketing vs. Behavioural Science:
- More than just awareness
- Systematic research-driven approach
- Audience-centered design
- Scalable behaviour change strategies

Quote:
"Social marketing is applied behavioural science at scale." - Nedra Weinreich

Free Resources:

• Social-Marketing.com (or to go directly to my library of articles including my free ebook: https://Social-Marketing.com/library
• The Social Media for Behavior Change Toolkit can be downloaded from my website above or here is the “official” page with more resources: https://preparecenter.org/site/sm4bc-toolkit
• Creative Mornings - their "virtual field trips” are where I first encountered the idea of virtual co-working, but they have lots of fun free online events - https://creativemornings.com/fieldtrips/brows
• Flown - they give you a free month to try it out, and after that it’s subscription based. Nedra's referral link includes 25% off (and she gets a free mug if someone signs up ): https://flown.com/join-flown-referral-page?referral=nedra-weinreich-fb9c2
• The Never a Bother campaign - https://neverabother.org/

Don't forget your 10% saving:

BrainFuel10

World Social Marketing Conference