2min chapter

Behaviour Change Marketing Bootcamp cover image

📚3 Recommended Books (a great secret santa)

Behaviour Change Marketing Bootcamp

CHAPTER

Two Books: Mistakes Were Made and A More Beautiful Question

This chapter explores the books 'Mistakes Were Made (But Not by Me)' and 'A More Beautiful Question' and highlights how they shed light on the consequences of entrenching beliefs and the importance of asking the right questions for breakthrough ideas.

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