

How to Set Your Prices with Melina Palmer
7 snips Apr 3, 2024
Behavioral economist Melina Palmer discusses pricing strategies in business and marketing, emphasizing the importance of confidence in pricing. Topics include psychological aspects of purchasing decisions, relative pricing, creating 'wingman' offers, and using power words to drive consumer behavior.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
Exploring VIP Pass Options for the Agents of Change Digital Marketing Summit
02:05 • 3min
Insights on Pricing and Behavioral Economics
04:59 • 2min
Decoding Pricing Psychology for Business Success
06:43 • 25min
Unlocking the Power of Pricing Psychology
31:15 • 7min
Exploring the Impact of Value Perception on Pricing Strategies for Entrepreneurs
38:44 • 3min