The Agents of Change Digital Marketing Podcast

Most business owners hit publish and immediately start planning their victory lap. But here's the uncomfortable truth: pressing publish isn't the finish line—it's barely the starting gun. Ross Simmonds, founder of Foundation and Distribution.ai, has built his career on what happens after you hit that button. In our conversation, he breaks down why your best content is probably gathering digital dust and shares his surprisingly simple framework for turning one piece of content into a distribution goldmine. If you've ever wondered why your brilliant blog post got crickets while someone else's mediocre LinkedIn carousel went viral, this episode will explain everything (and yes, it might sting a little). https://www.theagentsofchange.com/593 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact

Email marketing isn't dead—it's just been sleeping on the couch while you've been chasing the latest social media trends. While everyone's panicking about Instagram going down or TikTok's latest algorithm changes, smart marketers know there's one channel that nobody can take away from you: your email list. Today's guest, Jessica Best, has spent over 15 years proving that email isn't just alive—it's got superpowers that make every other marketing channel jealous. She's going to show us exactly how to wake up those powers without turning into the marketer everyone hits "unsubscribe" on. https://www.theagentsofchange.com/592 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact

What if the key to growing your business isn't doing more, but listening more? Georgiana Laudi, co-author of Forget the Funnel, explains how customer-led growth flips the script on traditional marketing by using real customer insight to guide strategy, improve onboarding, and uncover the moments that truly move the needle. https://www.theagentsofchange.com/591 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact

In a captivating discussion, PR Maven Nancy Marshall shares her 35 years of expertise in navigating the media landscape. She emphasizes that journalists are people too, each with unique preferences. Nancy reveals effective PR strategies tailored for small businesses, highlighting the power of consistency and genuine relationships. She discusses the role of digital platforms like LinkedIn in building connections and the enduring importance of authentic communication. Tune in for insights that can transform media mentions into significant business growth!

If you've ever stared at a Google Analytics dashboard wondering what the heck all those numbers actually mean for your business, you're not alone. Most small business owners are drowning in data but starving for insights. They've got conversion rates of 100% (because they're tracking page views as conversions), bounce rates that mean nothing, and reports they never actually look at. That's exactly why I was excited to sit down with Jeff Sauer, a data-driven marketing expert who's trained over 50,000 digital marketers and delivered keynotes in 20 countries. Jeff recently partnered with analytics guru Chris Mercer to tackle one of the biggest problems in digital marketing: the difference between having data and actually using it to grow your business. In this episode, Jeff breaks down his game-changing measurement marketing framework—a systematic approach that puts strategy before spreadsheets and turns overwhelming data into clear action steps you can implement immediately. https://www.theagentsofchange.com/589 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact

Brian Massey, founder of Conversion Sciences and author of 'Your Customer Creation Equation', challenges traditional marketing norms by advocating for the embrace of the villain archetype. He argues that portraying your brand as a purposeful antagonist can effectively engage customers and drive meaning. Through intriguing anecdotes, he explores how brands can redefine heroism, navigate ethical marketing, and even leverage manipulation positively to disrupt the market and attract ideal customers.

For many marketers GA4 isn't exactly the analytics platform we were hoping for when Google forced us to make the switch. But while everyone's been complaining about GA4, some smart marketers have figured out how to actually make it work for them. That's exactly what Dana DiTomaso has done. As a digital analytics expert who teaches at the University of Alberta and has helped over 170,000 learners through her LinkedIn Learning courses, Dana doesn't just accept GA4's quirks—she's mastered them. In this conversation, she's going to show us how to stop obsessing over perfect accuracy (spoiler: it never existed) and start using directional data to make better marketing decisions. Plus, she reveals something fascinating: AI tools like ChatGPT and Gemini are already sending traffic to your website, and most businesses have no idea it's happening. Dana will show you exactly how to track it. https://www.theagentsofchange.com/587 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact

Joe McKay, a LinkedIn ghostwriter and coach, shares his journey from earning just $500 with LinkedIn posts to building a six-figure business. He reveals a three-pillar content strategy that goes beyond random posting to generate genuine leads. Listeners will learn how to engage authentically on the platform, navigate content trends, and build meaningful relationships without the dreaded 'pitch slapping.' Joe also introduces his Solopreneurs LinkedIn Playbook to help others boost their personal brand and engagement.

Jason Wright, a seasoned entrepreneur and digital marketing architect, shares his expertise in sales funnels and lead generation. He reveals why many funnels fail and how to craft offers that resonate with audiences. Wright emphasizes the importance of authenticity in sales communication and explores the transformative role of CRM systems in lead management. He also discusses effective email nurturing strategies, highlighting the need for tailored content and engaging interactions that convert leads into loyal customers. Buckle up for actionable insights!

LinkedIn isn't exactly the flashiest social platform out there, but it remains unmatched as a professional networking tool. And if you're not using it properly, you're leaving valuable business connections on the table. In this episode, I chat with personal branding expert Kate Paine about how to transform your LinkedIn profile from a boring digital resume into a dynamic personal brand that attracts your ideal clients. Kate brings 30+ years of PR and marketing expertise to the conversation, sharing tactical advice on making your profile stand out, creating content that resonates, and leveraging LinkedIn's latest features to boost your visibility. https://www.theagentsofchange.com/584 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact